CONTEXT

Europe’s Spaceport, located in French Guiana, is the most conveniently located launch base in the world. All European space actors are represented there.

In France, ArianeGroup collaborates with numerous startups, none of which are based in French Guiana.

To enhance the ecosystem of its Kourou base and encourage startups to set up in French Guiana, ArianeGroup launched a challenge with Hello Tomorrow.

METHODOLOGY

We deployed our know-how to support ArianeGroup with the framing, sourcing, communications campaign, and our expertise to support the evaluation of applications. 

In order to accelerate the collaboration between the selected startups and the business units in ArianeGroup, we organized a business expedition.

One week at the heart of the French Guiana ecosystem with a full day workshop with ArianeGroup project leaders and experts to work on selected use cases with the startups

RESULTS

Before the Business Expedition in French Guiana:

• A brochure illustrated by our graphic designer and the competition website consulted by 1,000+ people
• 10 Twitter & LinkedIn publications, a newsletter and hundreds of personalised emails sent out
• 60 startup applications
• 15 ArianeGroup experts involved in the juries, equipped with the Hello Tomorrow evaluation forms and grids
• 5 finalists selected from 3 categories to participate in the Business Expedition in French Guiana
• Collaborations ongoing