BAYER CROP SCIENCE CHALLENGE
SHAPING THE FUTURE OF FOOD

CONTEXT

For the 2nd year in a row, Bayer Crop Science partnered with Hello Tomorrow to scout innovative and disruptive solutions to tackle challenges in food systems. 

After alignment on priorities and possibilities, Bayer Crop Science narrowed its search to how consumers can choose food that helps promote: 

  • The safeguarding of our planet & its inhabitants
  • Good health
  • Transparency from seed to fridge

METHODOLOGY

Hello Tomorrow worked with the Crop Science team to organize the challenge, from the framing to the remote final at their LifeHub:

  1. Framing, including specific topics and value proposition for startups
  2. Sourcing relevant startups
  3. Communication campaign, global and targeted, throughout the challenge
  4. Application platform operation and selection process for the jury
  5. Final event organisation as an online event broadcasted from Bayer’s LifeHub in Lyon, France

RESULTS

Within 3 months, from the first framing meeting to the challenge final event:

  • A tailor-made brochure produced by our graphic designer as well as dedicated application platform
  • 400 deep tech startups identified that can meet the challenge
  • 80 startup applications
  • 6 Bayer experts involved in the jury, equipped with the Hello Tomorrow evaluation forms and grids
  • 7 finalists selected to take part in a final pitching event, with 100 live viewers
  • Ongoing collaborations

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