CARTIER WOMEN’S INITIATIVE
SEEKING OUTSTANDING WOMEN IMPACT ENTREPRENEURS

CARTIER WOMEN’S INITIATIVE
SEEKING OUTSTANDING WOMEN IMPACT ENTREPRENEURS

CONTEXT

The Cartier Women’s Initiative has been supporting women impact entrepreneurs for more than 10 years. Recognizing the ever-growing number of impact focused ventures based on scientific and technological innovation, their team decided to launch a new program targeting deep tech impact women entrepreneurs from any country and sector.

To account for the specificities of these ventures (heavy R&D, long commercialization cycle, high capital intensity, technology risk and complexity), the Cartier Women’s Initiative relied on the expertise of Hello Tomorrow to co-design this new program and run the associated challenge.

METHODOLOGY

Hello Tomorrow worked with the Cartier Women’s Initiative team to co-design the award, organise and manage the application and selection process:

  1. Co-design, including value proposition for startups, eligibility criteria, application form, selection process and evaluation/selection criteria.
  2. Sourcing of relevant startups
  3. Communication campaign, global and targeted, throughout the challenge
  4. Application platform operation and selection process for the jury
  5. Evaluations and pre-selection, with recruitment and management of experts

RESULTS

Within 3 months, from the first framing meeting to startup preselection:

  • A dedicated application platform with an extensive form allowing thorough due-diligences of ventures
  • A tailor-made brochure produced by our graphic designer matching Cartier Women’s Initiative established guidelines
  • 1,000 startups identified meeting the eligibility criteria
  • 222 applications
  • 10 experts involved in the jury, equipped with the Hello Tomorrow evaluation forms and grids
  • 15 startups pre-selected for this Science & Technology Pioneer award